I buy this from Tesco where I first saw it whilst looking for a shampoo that would make my hair look really good. I have fine dirty blonde hair that always looks flat to my head. I am no good at doing my hair and cannot afford to go to the hairdressers more than once a year for a cheapie, so my hair is below shoulder length which is not a good look for fine lank hair, especially at the age of sixty one! However it is easy, just wash and go. So you do not know how delighted I was when I found CW Time Defy. Right from the first wash it looks like I have plenty of healthy good looking hair. I am on my third bottle now and will never change to another shampoo. I love the way my hair looks now, as if it has doubled in volume and full of health. Thank you so much for this product. I never use conditioner as it made my hair drag even further, and with this shampoo I have no need of it anyway. No more fly away static hair thank goodness. Yes it is expensive but I am mean with it!!